Page 1 of Michele PW's writing

1. Do Those Long-Copy Sales Letters Actually Work? This is one of those questions I get ALL the time. "I never read those long-copy sales letters. They can't possibly work, can they?" "MY target market doesn't read those long-copy sales letters, they want shorter letters." "I can't... (posted by Michele PW 2 years 122 days ago.)

2. Are You Playing to Win or Playing Not to Lose? You may have heard the phrase "playing to win or playing not to lose." And while it sounds good to say "you're playing to win" in your business, what exactly does that really mean? Okay, well first off, let's define these phrases. To me... (posted by Michele PW 2 years 136 days ago.)

3. Is Your Timing Keeping You From Being Successful In Your Business? Part 3 Last couple of issues I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 and 2 on my blog ) Today I'm going to talk about a place where entrepreneurs typically move too fast -- launching their... (posted by Michele PW 2 years 192 days ago.)

4. Is Your Timing Keeping You From Being Successful In Your Business? Part 2 Last week I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 by visiting my blog my website address is listed below.) Today I'm going to talk about a place where entrepreneurs typically move... (posted by Michele PW 2 years 198 days ago.)

5. Is Your Timing Keeping You From Being Successful In Your Business? Part 1 After being in business for as long as I have, there's one thing that never fails to amaze me -- the capacity entrepreneurs have to sabotage their own success. (Not to mention how creative those ways can be.) While there's about a million ways... (posted by Michele PW 2 years 211 days ago.)

6. Why Upsells and Downsells Could be the Ticket to Your Business' Online Success First, some context. What exactly is an upsell and a downsell and why is it so important to your business? An upsell is when your prospect has already said "yes" to buying something from you, and then they decide at the same time to buy... (posted by Michele PW 2 years 266 days ago.)

7. Twitter - How to Write Tweets That Get Peeps to Take Action Probably the biggest question I get asked is if social networking is worth it or a big waste of time. Well, if you're doing social networking to make money, and you aren't making money, then it most certainly is a waste of time. So, how do you... (posted by Michele PW 2 years 340 days ago.)

8. Business Success -- Lessons Learned from Ivanka Trump Let me begin by saying I was very impressed with Ivanka Trump, Donald Trump's daughter. She spoke at the Dan Kennedy/Bill Glazer Superconference and it was fascinating hearing her take on business. Here are a few nuggets I came away with: 1.... (posted by Michele PW 2 years 340 days ago.)

9. Tweets and Peeps -- The Social Networking Vocabulary A good friend of mine who is also a social networking expert contacted me the other day and told me I had to stop saying "twittering" and say "tweeting." Well, she's right. I was using the wrong term. However, I was actually doing that on... (posted by Michele PW 3 years 75 days ago.)