Michele PW

3 Keys to Getting Your Message Out into the World So You Can Make a Difference

If you're one of the thousands of heart-centered and conscious entrepreneurs, getting your message out into the world in a big way is important to you. In fact, it might even be the reason why you started your business in the first place. The problem, of course, is how. How do you get your message out into an already crowded marketplace? How do you make sure you're getting... (posted by Michele PW 331 days 15 hours ago.)

The Secret Behind Successful Branding (and No, It's Not About a Logo)

Of all the different marketing tools out there, the most nebulous, and also the most misunderstood, are these two -- branding and positioning. And since they're misunderstood, they aren't used correctly, leading to all sorts of problems. Branding and positioning are extremely powerful. Used correctly, you will magically attract your ideal clients to you. Used incorrectly, and... (posted by Michele PW 1 year 127 days ago.)

3 Biz/Marketing Lessons to Learn From Attending an NFL Game

Over the years I've attended my share of live sporting events, but I must say there's a lot to like about live NFL games. In fact, I'd like to share 3 of those lessons below that you too can use to build your business. 1. Know what business you're REALLY in. Think the NFL is just about football? Think again. The NFL is in the entertainment business and yes the NFL is well aware of that. ... (posted by Michele PW 1 year 135 days ago.)

What Hollywood Can Teach You About Business Success (and Keeping Your Clients Happy)

A few weeks ago I decided to go to the movies with a girlfriend. We chose Prince of Persia. As it happened, it was opening weekend so I hadn't seen the reviews. However, I was a little worried about seeing it. The previews made it look sort of muddled and I was a bit puzzled by the choice of Jake Gyllenhaal as the lead. (He never struck me as the action adventure... (posted by Michele PW 1 year 220 days ago.)

3 Steps to Filling Your Pipeline with Eager Clients and Customers

If your primary source of business revenue is selling services, there is no worse feeling than having an empty pipeline (especially when you're completing projects with your current clients). So how do you keep a full pipeline with eager clients and customers? Let me share 3 steps to get you started: Step 1 -- Know who your ideal client is. If you don't know who you're trying to... (posted by Michele PW 1 year 227 days ago.)

3 Secrets to Succeeding Online with Your Business

Succeeding online is easy, right? Just throw up a sales page, drop in some "buy now" links and sit back and watch your bank account grow. Well, if you've been in business any length of time, you already know it doesn't work like that. (No matter what "promises" or "hype" you might have seen.) It's never that easy. But there's no question it IS possible. (My client list is proof of that.) So how DO... (posted by Michele PW 1 year 293 days ago.)